Cartoon colors in English for kids help improve it or discuss these issues on the talk page. This article needs additional citations for verification. This article may contain an excessive amount of intricate detail that may only interest a specific audience.
This article possibly contains original research. The animated television series of the same name first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. Licensing, Garry Glissmeyer, a team of artists headed by Cheryl Cozad, and writers under the direction of Hallmark’s Editorial Director, Dan Drake. Hallmark’s Vice President of Sales and Marketing, Lanny Julian, assembled a team of legal, marketing and public relations associates for this new licensing division. Glissmeyer and Julian were tasked with breaking Hallmark into the licensing business with the creation of characters targeted at children. Glissmeyer’s group’s concept of a young girl with powers over nature evolved into her being responsible for all of the colors of the universe. Once the concept was agreed to, Cozad’s and Drake’s teams developed the backstory and characters needed to support it.