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Easily download and save what you find. This article is about the original toy line. This article needs additional citations for verification. Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968.
Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. The original Hot Wheels were made by Elliot Handler. Hot Wheels were conceived to be more like “tricked out” cars, as compared to Matchbox cars which were more city or “real life” cars. In 1968, the first production line of Hot Wheels Cars is known as The Original Sweet 16, which is the first of the Red Line Series, meaning the tires have a red pin stripe on their sides.
As it turned out, the Hot Wheels brand was a staggering success. The series “re-wrote the book” for small die-cast car models from 1968 onwards, forcing the competition at Matchbox and elsewhere to completely rethink their concepts, and to scramble to try to recover lost ground. Harry Bentley Bradley did not think that would be the case and had quit Mattel to go back to the car industry. The success of the 1968 line was solidified and consolidated with the 1969 releases, with which Hot Wheels effectively established itself as the hottest brand of small toy car models in the USA. Go” series and are the very first original in-house designs by Hot Wheels. The initial prototypes of the Beach Bomb were faithful to a real VW Bus’s shape, and had two surfboards sticking out the back window. During the fledgling Hot Wheels era, Mattel wanted to make sure that each of the cars could be used with any of the play sets and stunt track sets.
Hot Wheels designers Howard Rees and Larry Wood modified the casting, extending the side fenders to accommodate the track width, as well as providing a new place on the vehicle to store each of the plastic surfboards. The roof was also cut away and replaced by a full-length sunroof, to lower the center of gravity. Nicknamed “Side-loader” by collectors, this was the production version of the Beach Bomb. The Rear-Loader Beach Bomb is widely considered the “Holy Grail” of any Hot Wheels collection. An unknown number were made as test subjects and given to employees. 1970 was a first-rate year for Hot Wheels, so Mattel came up with a new slogan for the cars: “Go With the Winner”. 43 new cars appeared this year.
This was also the year that Sizzlers and Heavyweights appeared. Howard Rees, who worked with Ira Gilford, was tired of designing cars. He wanted to work on the Major Matt Mason action figure toy line-up. Another designer, Paul Tam, joined Wood and Gilford.