The network has a slate of programming in the pipeline preschool programming’s set to roll out, along with other digital and consumer products initiatitives, in a big summer push. Nickelodeon is making a big push into growing its preschool business, ramping up its programming targeting kids 2-5 with a slew of new series and specials slated to roll out starting this summer.
The move is part of a multiyear strategy that has resulted in Nick doubling its preschool programming over the past five years. We believe that if we can create a relationship with preschoolers at an early age, hopefully we can keep them much longer,” said Viacom Kids and Family president Cyma Zarghami, who oversees Nickelodeon. The great thing about them is that you can actually deliver curriculum while telling great stories and being incredibly innovative. Nickelodeon currently has 15 preschool properties in development, including 10 shows in production, with six of them set to debut by 2018.
The present slate, which includes shows like PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine, has boosted Nickelodeon to No. Nella the Princess Knight, which marks Nick’s first co-production with U. Channel 5, centers on an unconventional heroine who goes on marvelous quests to show the world that there’s more than one way to be a princess or a knight. Top Wing, a co-production with 9 Story that focuses on a team of eager young birds as they flock together to help their community and earn their wings as full-feathered rescuers. The action-adventure series teaches preschoolers the importance of teamwork and models successful problem solving. Abby Hatcher, which follows a top-notch monster-catcher who helps friends and monsters solve their problems. Butterbean’s Cafe, about a fairy who runs a neighborhood cafe with her friends.