Ugly Betty is an American comedy-drama television series developed by Ugly faces Horta, which was originally broadcast on ABC between 2006 and 2010. During its first three seasons, it aired on Thursday nights, where it was mostly successful. In October 2009, the series was moved to Fridays, where it had trouble finding an audience.
ABC had announced the title of the series would be Betty the Ugly, a change from its developmental title, but changed it back to Ugly Betty on July 14, 2006, although the Ugly Betty title was already being used in promotions prior to this date on Citytv. The program’s pilot was tested on several cable providers to gauge interest and feedback from viewers, most notably the Hispanic community, including those who are fans of the original Betty, who hoped that ABC would maintain the integrity of the original. ABC also allowed its affiliates to show free off-air screenings to the public at various events ahead of the show’s debut. On October 13, 2006, ABC ordered a full season pick-up for the series, beyond the original 13 ordered at the May Upfronts due to its premiere ratings.
Although he joined NBC as their new entertainment head, Ben Silverman remained co-executive producer on the show, but in a limited role. In November 2007, the cast of the series made headlines when they threw their support behind the 2007 Writers’ Strike by joining them on the picket line in solidarity. 09 television season, along with nine other shows. With the strike over as of February 12, there was the possibility for seven new episodes to be completed by April, bringing the number of second-season episodes produced to 20, but only 18 episodes were eventually produced.
On March 12, 2008, Horta inked a two-year, seven-figure deal with ABC Studios, which guaranteed the show’s future and gave Horta a chance to produce other projects aside from Betty. On April 17, 2008, the show’s podcast, which was usually presented in audio and hosted by stars Urie and Newton, became available on video for the first time. On May 6, 2008, ABC announced that starting with the third season, Ugly Betty would return to New York City and start production there. In January 2009, ABC announced that it was putting Ugly Betty on hold to make room for the new comedies In the Motherhood and Samantha Who? The series’ aired one more original episode on March 19, 2009. The move by ABC and the show’s declining ratings led viewers to believe that ABC would cancel the show.
But on February 17, 2009, Becki Newton stated that the show has been picked up for a fourth season. 8:00 pm Central, although it was originally scheduled to start a week earlier on October 9. This caused fans and critics to worry that ABC wished to end the show, since that time slot is perceived as the Friday night death slot. Betty Suarez is a quirky, 22-year-old Mexican American woman from Queens, New York who is sorely lacking in fashion sense. She is known for her adult braces, rather unusual wardrobe choices, sweet nature, and slight naïvete. Life at Mode is made difficult for both Betty and Daniel by their co-workers.
Their most serious threat comes from Creative Director Wilhelmina Slater, a vindictive schemer who devises numerous plots to steal Daniel’s job and seize control of the Meade empire. In addition, Wilhelmina’s loyal assistant Marc St. Season one premiered in the United States on September 28, 2006 and aired 23 episodes. ABC renewed the series for a third season on February 11, 2008. In addition, production was moved to New York City from Los Angeles to make the series more realistic and to take advantage of increased tax incentives in New York.
The third season premiered on September 25, 2008. The seasons begins with Betty moving to an apartment in the city, after rejecting both Henry and Gio. The season was the last that featured Rebecca Romijn and Ashley Jensen as regulars, with Romijin’s character Alexis moving to France to be with her son early in the season, and Jensen’s character Christina returning to Scotland with her family in episode 20. Following dropping ratings in Season 3, Ugly Betty was moved from its Thursday night slot to the “Friday night death slot” resulting in further ratings decreases and protests from fans. Following the events of the season 3 finale, Betty is promoted to editor at Mode, but faces increased pressure when her former boyfriend Matt is named as her boss, in addition to hostility from Marc, who was passed over for promotion for Betty.