The series focuses video course of English for children a boy named Ryder who leads a pack of search and rescue dogs known as the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay.
Each dog has a specific set of skills based on a real-life profession. Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it. PAW Patrol toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master’s presence in the preschool toy market. Each episode of PAW Patrol follows a similar pattern and features recurring themes. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with dog toys or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. It has been suggested that List of PAW Patrol characters be merged into this section.
According to Spin Master, the concept for PAW Patrol stemmed from a prototype for a transforming truck toy. After developing a relationship with Nickelodeon, Spin Master approached British television producer Keith Chapman to “invent a franchise” based on their model. Nickelodeon first announced that it had picked up PAW Patrol at the 2013 Licensing Expo in Las Vegas, Nevada. Since it began production, the show’s animation has been provided by Guru Studio. In a 2016 interview with Maclean’s Magazine, Guru president Frank Falcone stated that his studio’s animators were originally suspicious of the show’s “toyetic” concept. With each season of the show, new supporting characters and themes are introduced in its episodes.
In a May 2016 interview for the Toronto Star, Spin Master president Ben Gadbois stated that his company would continue to introduce additional characters and concepts to increase the franchise’s longevity and to expand upon the success of tie-in merchandise. The first season aired from August 2013 to August 2014. Canada, it concluded in September 2015 and in the United States, it concluded in December 2015. A third season premiered in November 2015.
A fourth season premiered February 6, 2017. Spin Master has confirmed that fifth and sixth seasons are in development. The fifth season premiered on February 6, 2018. The series has been sold to TV networks in over 160 countries.
In Canada, the series is shown on TVOKids, Knowledge Kids, Télé-Québec and City Kids. As required for Canadian programs aired on federally-funded networks, PAW Patrol has been dubbed in French for Quebec broadcasts and for its broadcast in France on TF1. Canal Panda airs a European Portuguese dub. In July 2016, film distribution company Notorious Pictures acquired the rights to an Italian theatrical release of the series.
Six episodes of PAW Patrol were screened as a package film in select Italian cinemas from December 22, 2016 until January 8 of the following year. Marshall and Chase On the Case! PAW Patrol has received consistently high ratings on Nickelodeon. Viacom CEO Philippe Dauman cited the series as a source of Nickelodeon’s 2014 ratings growth. In May 2015, it was reported that PAW Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.